Maximize the value of your Shopper Approved service by following these best practices. Use this checklist to ensure you’re leveraging every feature to strengthen your online presence and reputation.

Actively collecting reviews is essential for boosting credibility and visibility. Reviews gathered through Shopper Approved can be displayed in organic search results via our widgets. If you run Google ads, eligible seller and product reviews are syndicated to enhance your ad performance with star ratings. Learn more here.

Ensure that your review requests reach customers at the optimal time by adjusting follow-up settings in your dashboard. You can also personalize the email content to better align with your brand voice. See instructions here.

Increase your full review conversion rate by enabling the "Email All" setting, which ensures that every customer who checks out receives a review request. See instructions here.

Enabling mandatory comments prompts customers to provide written feedback along with their rating. This helps you gather more detailed, high-quality reviews. See instructions here.

Personalize your surveys and certificate page by uploading your company logo. This enhances brand recognition and builds trust with potential customers. See instructions here.

Make it easy for customers to reach you by adding your business contact details to your certificate page. This can also help your Shopper Approved reviews appear on your Google My Business (GMB) profile. See instructions here.

Domain verification confirms your company’s control over the account, enhancing security and trust with customers and partners. It prevents unauthorized access and ensures your authenticity. See instructions here.

Adding at least 300 words of unique content to your certificate page helps potential customers learn more about your business and boosts search engine visibility. See instructions here.

Selecting a Main and Sub Category for your business adds you to the Shopper Approved directory, giving you additional exposure in Google search results. See instructions here.

Increase review collection rates by enabling automated reminders, including visual cues, to encourage customers to leave a review. See instructions here.

Your surveys are the foundation of your review collection strategy. Make sure they align with your goals and provide a seamless experience for your customers. Learn how to customize your Initial and Full survey here.

Google typically requires 100 post-fulfillment “full” seller reviews with quality comments from the same country within 24 months before displaying stars in your merchant ads. After meeting this threshold, it may take 4-6 weeks for stars to appear. Learn more about Google’s seller rating requirements here.

For product listing ads (PLAs), Google usually requires at least 50 product reviews before displaying star ratings. It may take 5-8 weeks for your reviews to be integrated into Google’s system. Read more about Google’s product rating requirements here.

Please see here for more details on Google’s requirements.

Showcase your reviews by integrating Shopper Approved widgets into your website. Our widgets not only provide social proof to site visitors but also help your reviews appear in organic search results. Get started here.

Use the Review Actions menu to engage with customers by responding to feedback, requesting reviews for further evaluation, or reaching out to customers directly. Learn how to use the Review Actions menu here.

Leverage user-generated content by collecting video reviews from customers. Video reviews rank well in search results and can be displayed on your certificate page, website widgets, and even syndicated to YouTube. Find out how to collect video reviews here.

Follow these best practices to ensure that your Shopper Approved account is fully optimized to boost trust, visibility, and conversions.

If you have any questions or need assistance, please contact our dedicated support team at [email protected].