Adding "About Us" content allows you to tell customers who visit the Shopper Approved Directory and certificate page who you are and why they should purchase from you.

The certificate page is an online page that displays your reviews collected with Shopper Approved. When potential customers are searching online for reviews about your business the certificate page is optimized to appear in organic search results and can display your overall Shopper Approved seller rating and review count making it a valuable SEO (Search Engine Optimization) asset. You can learn more about the Shopper Approved certificate page here.

One of the easiest and most effective ways to optimize your certificate page for search results is to add high-quality "About Us" content. Your "About Us" content is visible above the fold on your certificate page which allows potential customers to learn about your company so you can make a good first impression.

Including at least 300 words of high-quality content in the "About Us" section also helps search engines see the importance of your certificate page which can help the certificate rank even better in search results.

Here is an example of what the certificate page looks like in organic search results:

Here is an example of what the "About Us" content looks like on a certificate page:

Users with Admin access can add business contact information by going to (top-left drop-down > Review Tools > Certificate Options > Create Your Custom 'About Us' Section).

In Certificate Options you'll locate the content box to input your "About Us" content.

Just below the "About Us" content select a Main Category and Sub Category to add your content to the Shopper Approved Directory.

Please review this article for further instructions on the Shopper Approved Directory.

Keeping your "About Us" content around 300 words of unique content can help your certificate page rank well in search results. Please use this article for a template and best practices.

Your certificate page will have a backlink to your website built-in. You can add additional text links (or backlinks) to the content. This will help you with SEO (Search Engine Optimization). The best way to put your best foot forward is to take some time to make your "About Us" content as positive, unique, and professional as possible.

We also strongly recommend placing our assets on your pages, such as a Seal or a Reviews Page Widget, as those are both backlinked to your certificate page. Creating a web of backlinks, especially with a source with a high domain authority like Shopper Approved, will positively affect the ranking of your certificate page in organic search results.

Here is an example of a featured snippet powered by the Shopper Approved "About Us" content:

If you have any questions or need assistance, please contact our dedicated support team at [email protected].