Here is a list of best practices we recommend enabling to ensure you're collecting as many high-quality Google reviews as possible

It's recommended to include at least 300 words of unique content in the "About Us" section of the certificate page to help it rank higher in organic search results. Google likes unique content and it tells Google that the page is important.

If you're paying for Google ads, it's recommended to add the keywords you're bidding on in your certificate page content. Please reference this article for assistance with filling out the "About us" content.

Lastly, it's encouraged to add a hyperlink to your website in the "About us" section of the certificate page. Doing this should also help Google see the relationship between your website and the certificate page.

"About us" content can be edited by logging into your Shopper Approved account and going to (top-left menu > review tools >certificate options).

The Shopper Approved seal is not only to provide social proof to visiting customers, but it also helps Google see the relationship between your website and the certificate page when Google crawls the site. It's recommended to add the seal to the header or footer of your website for best results.

You can customize the look and feel of the seal and locate the code by logging into your Shopper Approved account and going to (top-left menu > seals and widgets > manage seals).

Our rotating widget is another feature that once injected into your site, links back to the Shopper Approved certificate page which should help with the ranking in search.

Customize the look and feel of the rotating widget by going to (top-left menu > seals and widgets > rotating widget).

Creating a dedicated "reviews page" and including the Shopper Approved review page widget can provide you with another organic search result.

You can fully customize the look and feel of the review page widget by logging into your Shopper Approved account and going to (top-left menu > seals & widgets > review page widget)

First, to help the Shopper Approved certificate page rank higher in organic searches, it's very important to continue collecting high-quality reviews so Google can understand the importance of the certificate page and know that the review content on the page is relevant information.

Whether you're utilizing the post-fulfillment (full) survey link in your email campaigns to collect post-fulfillment surveys, or using our automated process at checkout (checkout surveys and follow-up emails), It's important to continue collecting reviews.
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The thank you page code placed on the order confirmation/checkout page of your website is the highest-converting method of review collecting that we offer. If you're not currently using this method of review collecting please consider this option.

Checkout (initial) reviews collected at checkout are immediately eligible to be displayed in organic searches which can help increase your review conversion rate.

Google likes unique, relevant content. Adding custom questions to the post-fulfillment survey creates more content on the Shopper Approved certificate page for Google. Creating more content in reviews can tell Google that the information on the certificate page is active and that there's quality content they should display.

It's recommended to add a comment (open response) question like "Why did you choose us", or "Why did you choose this product". Providing an open response allows the customer to openly respond and add a lot of unique content to your reviews on the certificate page.

When it comes to crawling and indexing, it's important to follow the best practices outlined in this article. However, Google ultimately decides what to display and when to show it. Search results for one person can also differ from another. Certificate pages and reviews pages could also "peek-a-boo" in search results meaning they could be visible one day and the next day they're not.

Here is a helpful article from Google on what qualifies as high-quality content.

If you have any questions about these recommendations or need help, please contact our dedicated support team at [email protected]