Your Shopper Approved Certificate page is a highly valuable SEO asset to your business. It builds instant trust and credibility, increases brand visibility, and is highly persuasive—turning more visitors into potential buyers and generating high-quality traffic to your website. One of the easiest and most effective ways to optimize your certificate for search results and make it more compelling for potential buyers is to add a high-quality “About Us” section to it.

Here is a short video explaining the "About Us" content:

As an added bonus, once your About Us section is completed, we then add it to our Shopper Approved Directory which gives your certificate an extra SEO boost.

Your About Us section should have a catchy opening paragraph, followed by some related topics, and a conclusion. For SEO purposes (and to make your life easier), we recommend the following format:

Opening paragraph: Tell the reader about who you are and what you stand for. Make it emotionally engaging and interesting.

Additional paragraphs: Use a Question & Answer format. Not only will this be more interesting to the reader, but it will also optimize your About Us section for Rich Snippets in Google.

Concluding paragraph: Sum it all up and invite them to visit your website.

The About Us content can be up to 1400 words, so after your opening paragraph, you should have plenty of space to answer some questions. Remember to put them in a Question and Answer format like this:

How did ZachsSuckers.com get started?
​Back in 2015, John Jacobs’ 8 year-old brother Zach was diagnosed with cancer. John knew that Zach loved suckers but the sugar and coloring were harmful to him - especially during chemotherapy. John did some research and learned how to make suckers using natural sweeteners with no artificial coloring and zachssuckers.com was born.

The questions below are designed to get your creative juices flowing. You’re welcome to use any of these or make up your own. Try to make your answers between 40-60 words, and make sure to use your company name in the question and answer (for SEO/Featured Snippets).

One of the great advantages of being strategic with your About Us section, is that certain parts of it can show up in Google Search and Google Rich Snippets - particularly the “is your website legit” portion if you add it correctly. This is a common, highly searched question that consumers typically ask about a website that they have never purchased from.

Here is an example of a 40-60 word paragraph written for the featured snippet to answer this question. Make sure to add it in a question and answer format like this:

Is fishing.com legit?

“Fishing.com was started in 2012 by Arnold Smith in Colorado as an authorized reseller for DAIWA and UGLY STIK, providing a large variety of high quality fishing gear for discerning outdoorsmen. Since then, we have achieved an A+ rating on the Better Business Bureau, a 4.6-star rating with over 1,200 reviews, and we host the podcast “Go-Fish.”

Here is an example of a featured snippet powered by the Shopper Approved "About Us" content:

One of the benefits of adding an About Us section to your certificate is that we allow you to include a contextual hyperlink back to your website. This helps to tie your certificate to your website, and helps your website to show up better in search results.

We’ve included an example About Us below to give you an idea of what you can do, and how it should look in order to maximize your results. Your About Us can be longer or shorter, but we highly recommend this question and answer format.

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Who is VitalChek?

Since 1987, VitalChek has been America’s #1 authorized source for fast and secure vital records, including:

All certificates are processed directly and quickly with the issuing government agency at the lowest cost available online.

Why Choose VitalChek?

Fast: Outside of visiting the issuing agency in person, VitalChek is the fastest available way to obtain your important vital records. Ordering only takes 5-10 minutes, and your request is processed as quickly as possible, and we do everything we can to keep your order moving through the government agencies.

Secure: VitalChek handles every order with the utmost security and care to ensure your personal data is kept secure and safe.

Transparent: Low published fees, and no hidden fees or surprises…Ever.

Whether you're ordering a birth, death, marriage, or divorce certificates, you can trust VitalChek to process your order securely, quickly, and conveniently.

Is VitalChek Legit?

VitalChek has earned a 4.8 average star rating from over 438,237 veried customer reviews, indicating that people rate their experience as “Excellent”. For over 35 years, VitalChek processes over 4 million records per year, and has been trusted by over 450 issuing government agencies across the United States to process all their orders through PCI-compliant, secure, direct connections. If you have any questions, we’re here to help! Please visit our website https://www.vitalchek.com, or reach out to our friendly support team at [email protected].

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Who Is ___?

(Be clear about who you serve and why, and what you do or sell–the needs, desires, or problems you solve, and how you do it. Shoppers need to know instantly that they have found the right website.

Mention the brands, categories or products that you offer.

Establish trust and credibility by leveraging social proof–how long you have been in business, and/or how many products you have sold, or how many customers you have served.

Explain how you mitigate or remove risk, with a warranty, guarantee, or return policy. These are all important factors that weigh heavily in the decision process.)

(Your company or website name) helps (your core audience) solve their need for/problem, (what problem you solve) with (the products/solution you offer).

Since (Year founded), (your company name) has sold/served over (number of products or clients) across North America with the most innovative/leading/popular products/solutions from the top manufacturers, including:

No Risk: All of our products are guaranteed for ______, and include a ______day no-hassle return policy.

Why Choose ___?

(Think about what sets you apart, including your core value propositions, unique attributes, products, services, bonuses, expertise, training, awards, recognition, background, etc. Why should someone buy from, or trust you?)

Is ___ Legitimate?

(This is a popular search term for most brands that needs to be addressed. People want to know that you are credible, legitimate seller, so think about the information, facts, or data points that would lend to your legitimacy)

(Your company name) has earned a 4.8 average star rating from over 4,280 veried customer reviews, with 94% rating their experience as “Excellent”.

For over ____ years, ________ has processed over _______ orders, as we continue to grow, and nd new and better ways to serve our (number of customers) across the country.

(Your company name) is also rated A+ by the BBB, and we have received the (award, certificates, recognition).

Our Founder, (name of founder) has over 17 years in the business, and is recognized as an expert in the field.

If you have any questions or need assistance, please contact our dedicated support team at [email protected].

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