Once you’ve collected at least 10 seller reviews we highly recommend adding Shopper Approved widgets to display the reviews you’re collecting on your website. Our widgets are designed to provide social proof for visitors to your site and are enabled to help your reviews appear in organic search results.

Waiting to add seals and widgets until you've collected at least 10 reviews allows the widgets to have a good variation of review content to display which has a higher impact.

If Shopper Approved is doing your integration we’ll take care of this for you. If you’re doing the integration internally please follow the applicable integration documentation provided and available in our help center here.

Please see below for more details and instructions for each type of widget.

Added to the footer, or header of your website to display your overall seller rating and review count. The seal also provides social proof to potential customers and helps Google see the relationship between your website and the certificate page. Clicking on the seal takes you to the certificate page with a link back to your website. See instructions here.

Added to a dedicated “Reviews” or “Testimonials” page of your website to display your seller reviews. Creating a dedicated page on your website for your reviews and adding the Review Page Widget can help the page appear in organic search results. See instructions here.

A rotating carousel that can be added to multiple pages of your website to show off your reviews. The rotating widget can be customized to show off hand-picked reviews, or reviews with a 5- or 4- and 5-star rating. See instructions here.

Used to highlight the amount of 5-star reviews you’ve collected. You will unlock different versions of the milestone award with the more 5-star reviews that you collect. The first version of the milestone award is unlocked once you collect 100 5-star reviews. See instructions here.
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Added to individual product landing pages to display the product reviews you’ve collected for the item. The product page widget includes schema markup to help your product reviews appear in organic search results. By default, the product page widget displays seller reviews until a product review has been collected for the item. See instructions here.

Add star ratings to category pages to show off the star rating for a product. See instructions here.

If you have any questions or need assistance, please contact our dedicated support team at [email protected].