Google typically requires 100 post-fulfillment “full” seller reviews with quality comments in the same country within 24 hours before you will see stars in your merchant ads. Here is a helpful article about Google's seller rating requirements. Please keep in mind that Google has its criteria for qualifying reviews by running its algorithms through your reviews collected by Shopper Approved. Google typically only qualifies reviews with a 3.5-star rating or higher.

Google-qualified reviews appear on your Seller Ratings Page (SRP) in Google. You should begin to see your reviews with Shopper Approved appear on the SRP once you’ve collected about 50 Google-qualified reviews. If you have not yet had stars on your SRP, it can take about four to six weeks for your reviews to display on your seller ratings page once you've hit the requirements.

For product listing ads (PLAs), Google typically requires 50 overall product reviews from your product collection before you will see stars in your PLAs. It may take 5-8 weeks before Google includes your product reviews into their system. Google typically doesn’t accept product reviews that mention the company name, shipping/delivery, or are considered low quality; ie “ok”, “luuvv it”, etc. You can read more about Google’s product rating requirements here.

Please keep in mind that Google has its own criteria for qualifying reviews by running its own algorithms through your reviews collected by Shopper Approved. If you feel you have met their requirements, but are still not seeing stars in your ads please contact Google using this link - https://support.google.com/google-ads/gethelp

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