When enabled, customers will be required to add a comment to their overall seller rating before they're able to submit their review. This can be very helpful so you receive valuable feedback from customers and can help you collect more high-quality reviews.

To display stars in Merchant ads Google typically requires quality comments so making comments mandatory will also help syndicate higher-quality reviews to Google.

See here for more information on Google requirements.

Users with Admin access can activate Mandatory Comments by going to (top-left drop-down > Setup > Seller Ratings > Make comments mandatory).
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Enable the setting.
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From there, your survey will now require comments.

If you have any questions or need assistance, please contact our dedicated support team at [email protected].