Our newly enhanced survey options launched in February 2025 and are active for all new clients moving forward. If you're not already integrated into new surveys and are interested in switching over please contact our support team at [email protected]. We'd be happy to help you get integrated.

With new surveys activated in your Shopper Approved account, you can update your survey types and customize your survey settings in one easy location within the Shopper Approved dashboard by going to (top-left menu > surveys > customize surveys).

Once on the Customize Surveys page, choose which survey you'd like to customize from a drop-down menu of your available options.

Used if sending out a full survey link to your customers via your own email campaigns/text messages, or using a QR code to collect reviews.

If using the automated process at checkout, this survey is sent to your customers via email after checkout to request a full review.

If using the automated process at checkout, this survey is the initial pop-up that appears after checkout asking customers for an initial review of their shopping experience on the website.

If collecting product reviews, this survey is included with the followup survey that's sent to your customers via email after checkout. Please note that if you're collecting both seller and product reviews, the product feedback of the survey is displayed before the seller portion.

Survey settings such as when to send the Followup Survey after checkout, enabling email all (send emails to all customers who checkout), making comments mandatory, and more can be found by selecting Merchant - Initial Survey from the survey types drop-down and clicking on the Survey Settings button.

Survey Settings is also where you'll locate the "Thank You" page code that needs to be installed on your checkout page. The "Thank You" page code will allow the Initial survey to pop up after checkout and trigger the countdown for the Followup Survey to be sent to your customers via email. Please note if we're doing the integration for you, we will install the "Thank You" page code. Here is a link to our integration documentation if you're handling the Shopper Approved integration yourself.

It's important to customize your follow-up days in the Shopper Approved dashboard so we're requesting a Followup Survey from your customers at the appropriate time. We recommend setting your default follow-up day to be the average amount of time it typically takes for your customers to receive the item they purchased and use it.

The follow-up email is sent to customers after checkout and contains a link for the Followup Survey and Product Survey (if applicable). To view and make customizations to the email select Merchant - Followup Survey from the survey types drop-down menu and select the Customize Email button.

We offer a Plain Text version and an HTML version of the email. If you decide to make changes please be sure to update both versions of the email. Once you've completed your customizations click on the "Save & Submit" button. Please keep in mind as a Google aggregator we cannot incentivize for reviews. All submissions will be reviewed by the Shopper Approved team for approval.

Email All is a setting that when enabled, sends the Followup Survey request to every customer who purchases on your website even if they skipped the Initial survey at checkout.

Email All should help increase the conversion rate for the number of "Full" reviews you collect from the Followup Survey and Product Survey (if applicable). The more reviews collected with Shopper Approved the more credibility and visibility you receive online. If you're running Merchant ads or Product Listing Ads (PLAs) in Google, Email All can help you meet Google requirements faster to display stars in your ad campaigns. See here for more information on Google requirements.

First, you'll want to verify that the Shopper Approved checkout "initial" survey code placed on your checkout page is optimized to auto-populate the customer's email address at checkout. If Shopper Approved is doing your integration we’ll take care of this for you. If you’re doing the integration internally please follow the applicable integration documentation provided to you and available in our help center here. You'll also want to make sure that the posted privacy policy on your website notifies your customers that you may share their email addresses with third parties. If possible, it may be best to consult with your legal advisor for an exact statement.

When enabled, customers will be required to add a comment to their overall seller rating before they're able to submit their review. This can be very helpful so you receive valuable feedback from customers and can help you collect more high-quality reviews.

To display stars in Merchant ads Google typically requires quality comments so making comments mandatory will also help syndicate higher-quality reviews to Google. See here for more information on Google requirements.

Here is an article about our Shopper Approved best practices. This article may be helpful when making decisions about your survey settings such as enabling email all and making comments mandatory.
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The new survey interface can help you better visualize the customer experience and offer more options for customization.

Get started by selecting the survey type you'd like to customize from the drop-down menu. Once you have your survey type selected, you can customize which order you would like the questions to be presented by dragging and dropping them into place.

When adding your own custom questions you can indicate whether they're required to be answered. You can require questions by selecting the survey you'd like to customize and clicking on the Add a Question button.

Select your question type from the available options. Towards the bottom of the menu select the "This question is required" box. Lastly, you'll select the "Add Question to your Survey" button when you're done with your customizations.

One-click can deactivate a question from being asked, or make it eligible to display publicly on widgets and the Shopper Approved certificate page.

If a question is deactivated it can easily be retrieved and reactivated by scrolling toward the bottom of the Customize Surveys page under the Deactivated Questions section.

When you're done with your customizations, select the View Survey button towards the top of the Customize Surveys page to see exactly what the survey will look like for your customers.

Here is an example of what a new survey will look like:

There are new ways to make each survey type unique by branding it according to your needs. The Initial, Full, Follow-up, and Product surveys can all be independently customized. Previously, the Full and Follow-up surveys could not be separated out.

You now have the option to choose a different logo or image for each survey individually. To do this, on the Customize Surveys page select the survey you want to customize from the drop down menu. From there, hover over the logo and click on the edit pencil icon.

Note: logos must be in .png format, and have a minimum width and height of 30 pixels. The maximum width and height of the logo is 500 pixels.

Please keep in mind that the logos you upload to your surveys do not interfere with the main company logo that you upload to the dashboard under (top-right drop down on your name > settings > branding).

If you have any questions or need assistance with updating to the new survey interface please contact our dedicated support team at [email protected], or by calling (888) 951-7467 and selecting option 3 for support.