Whether you’re new to Shopper Approved or an existing client, this article will guide you step-by-step through the Shopify app setup so you can collect and display verified store and product reviews.
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In this guide, you’ll learn how to:

Time needed for app setup: 15 minutes
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If you are an existing client, select "I'm an Existing Client".
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You will be prompted to login to your Shopper Approved account to select an existing site to connect.

If you are not seeing the site needed, you can click "Click here" at the bottom to add a new site not listed.

3. Select your plan type:

4. Approve the Shopper Approved subscription.
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5. Continue the App setup.

If you are collecting both Store and Product Reviews, you'll want to set up your product feed first.
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Your Shopify product feed helps us link each customer purchase to the right product(s) so we can request accurate product reviews.
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1. Select "No" to the option about using a third party feed.

2. Select your Shopify location ID.

If you are unsure, you can find your Shopify location by visiting your Google Merchant Center → Products → All Products and the Item ID will have the correct Shopify location prefix.
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If you don't see the option in the dropdown, select Custom and enter the Shopify Location ID.
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Once you've generated your product feed, our support team will review the feed and map it to our system. If there is anything missing, we will reach out to ensure we have the correct data needed in order to collect reviews.

The Shopify product feed will be read automatically every week so any updates you make to your feed should automatically be ingested into our system on a weekly basis.
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If you are using a third party for your product feed such as GoDataFeed, a Google shopping feed, or other, you'll want to select "Yes" and then add the URL of your product feed.

Once your product feed is submitted, our support team will review the feed and map it to our system. If there is anything missing, we will reach out to ensure we get the correct data needed from you to collect reviews.

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Select the amount of days you would like for us to send the follow-up email. This allows for the products the customer has purchased to arrive before asking them for a review.
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Require customers to leave a comment along with their rating. We recommend enabling this setting to encourage more thoughtful, detailed reviews — which can help increase your chances of earning Google-qualified reviews.

You can also set a minimum character count (for example, 20 characters) to ensure reviews are more descriptive and meaningful.
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Adding a logo gives your post fulfillment a more personal and branded look. We recommend a logo on a white or transparent background.

Now that your app is set up, you can customize your survey within the Shopper Approved dashboard.

Adding store and product review widgets to your website is a great way to showcase your collected reviews. Below you’ll find details about each widget you can add to your site. After creating the widgets through the app, you can place them anywhere you’d like on your Shopify site.

You can place the widgets prior to review collection and hide them or you can wait to place widgets until you have collected reviews.
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You can customize each of your widgets within your Shopper Approved dashboard. For some inspiration, check out our Style Guide.
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By enabling the company reviews page, a dedicated company reviews page will be created in your Shopify store, creating a new URL "/pages/reviews". Once you have collected some reviews, your store reviews will automatically appear on this page. You will want to create a reviews page link to direct customers to your reviews page.

You can view this page later by going to Online Store → Pages → Reviews within Shopify.
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Once you’ve collected enough reviews, it’s a good idea to add a dedicated “Reviews” link to your store making it easier for visitors to find your reviews page — and it can also help improve your visibility in Google search results.
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We recommend adding the link to your header, footer, or both so it’s easy for customers to access. You may, however, want to wait until you have several reviews before publishing the link publicly.
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To add the Reviews link:

The Review Seal block is automatically added to your Shopify store when you click Open Theme Editor. From there, you can move it to your preferred location. Don’t forget to save your theme to apply the changes.
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The review seal is commonly placed in the footer or header. By default, the Review Seal app block appears within Sections in the Footer area.
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To move the seal, drag the seal block to your preferred location in Shopify. You can show or hide the seal at any time using the eye icon. When visible, the seal will automatically appear after you’ve collected 10 store reviews. If you’d like to hide it until reviews are collected or adjust its position before it’s live, simply turn off visibility to preview and reposition it.
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A rotating carousel of recent store reviews.
Rotating widgets are a great way to display some of your best reviews on your home page. You can select favorited reviews, 4- or 5- star reviews or 5-star only.
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Click Open Theme Editor to add the Rotating Store Reviews app block to your theme. You can then reposition it anywhere you’d like. When finished, be sure to save your changes.

Alternatively, you can add the Rotating Store Reviews widget manually by selecting it from the App Blocks section and placing it in your desired location. Just remember to save your theme when done.​
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To position the rotating store reviews widget, simply drag it to the section you would like. It's usually placed on the home page of your site.
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Adds product rating and count below each product on collection/category pages. Stars will only appear for products that have reviews.
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To place the product review ratings and count on category pages, toggle on the category code widget from within the app by clicking on App → App embeds → toggle the Category Code Widget on.
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You can adjust the placement of the stars by editing the Product card selector and Mount inside selector (relative to card) fields in the Category Code Widget settings.

The Product card selector is like the parent container/wrapper element of the product.

The Mount inside selector (relative to card) is like the child/inner element container that holds the product details (e.g. image, product title, product price) of the product card selector. The stars will be inserted inside this element, just after its last child element (e.g. product price).

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Display your product reviews on each product page. By default, store reviews will show on product pages until you have collected product reviews. You can change your settings in your dashboard, if you prefer not to display store reviews.
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To add the Product Page Reviews block, click on Open Theme Editor. This will add the Product Review Widget inside a Section in your theme.

To position the product reviews section, simply drag and drop the Product Review app block to the desired location. Don't forget to Save.
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Product review ratings and count will appear once you’ve collected product reviews. We recommend placing the stars near the product name and price.
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To add the product review stars, open the Theme Editor, click the plus (+) icon to add a section, choose Apps → Product Review Stars, and position the block where you’d like it to appear by dragging and dropping the section.

​🎉 Congratulations, your app set up is now complete! 🎉
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You can now ​continue this guide to customize widgets and adjust settings to your liking.
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Now that your widgets have been created, you can preview and customize them even before collecting reviews.
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From within the Shopify app, you can navigate to each widget.

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You can also get there from within the Shopper Approved dashboard, by going to Widgets → select the relevant widget to explore the available customization options.

You can customize behavior in the Application Settings section of the app.
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These options apply to the survey that appears right after a customer completes checkout.

Toggle this setting on to keep your post-purchase survey active.
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Require customers to leave a comment along with their rating. We recommend enabling this setting to encourage more thoughtful, detailed reviews — which can help increase your chances of earning Google-qualified reviews.
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You can also set a minimum character count (for example, 20 characters) to ensure reviews are more descriptive and meaningful.
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​Days to Deliver Post-Fulfillment Survey

The post-fulfillment survey helps you collect product-specific feedback once customers have had time to experience their purchase. Customers who have already left a store review can rerate and leave additional comments.

We recommend sending the follow-up email after the order has been delivered, based on your typical delivery timeframe.
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Default: 10 days
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You can also set your delivery date dynamically using Smart Surveys by connecting your Shopify store with LABL. This integration allows follow-up emails to be sent based on the actual delivery time rather than a fixed number of days. Learn more about setting up Smart Surveys and delivery-based follow-ups.
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Add your brand’s logo to your surveys for a polished, professional look. If you haven’t uploaded a logo yet, we recommend doing that soon. You can also update it at any time if you have a new logo. Your logo will appear on your follow-up surveys, giving them a personal touch and reinforcing your brand identity.

If you toggled on the reviews page during app set up, this should be toggled on. At this time, toggling this off won't remove the reviews page. You'll have to manually remove the reviews page and the "Reviews" page link under Content → Menus.

If you didn't do this during app set up, toggle this option on to automatically generate a Store Reviews Page on your site. This page will update as new verified reviews are collected. Follow the instructions on how to add the Reviews page.

Here you can see your product review settings such as details on your latest product feed's last run date and product size. You can also view your feed or use an external feed other than a Shopify feed.
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You can also click on View Product Feed to see more details such as your feed history.

Once you’ve adjusted your settings, don't forget to Save.

If something isn’t displaying correctly or you’re having issues with survey collection or widgets, the Troubleshooting section in the Shopper Approved app gives you several built-in tools to help diagnose and resolve common issues.
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The Account Information panel provides key details about your Shopper Approved setup.

If you encounter checkout survey issues, you can enable Debugging Mode to help our support team identify and fix the problem.

To use Debug Mode safely:

Use these tools if something in your app seems out of sync or not displaying correctly.

If app features seem disabled, missing, or out of sync from what you have paid for, click to refresh your entitlements from your current plan. Click Resync now to update.
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If your widgets seem out of sync or your recent widget customizations are not displaying, click Resync now.

Reloads the checkout survey if it’s stuck on "loading" or missing recent customization changes.

Removes old or unused metafields to prevent conflicts.

Place a test order to confirm that your survey is working correctly and leave a review via the survey to ensure reviews are submitted properly.
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To get the most out of your service with us we highly recommend you review our Best Practices and recommendations. This includes things like customizing your survey, styling widgets, adding an About Us section to display and help with SEO and much more.
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​Best Practices and Recommendations

Start by selecting the new theme you would like to add the widgets to. Within your Shopify dashboard, select Online Store → Themes → select your new theme → Customize to open the Theme Editor.

Navigate to the page you would like to add the corresponding widget to by selecting the page via the page selector dropdown at the top (it usually says "Home page").

Once you have navigated to the correct page, add the widget by clicking on Add section → Apps → select the widget to display on that page.
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From there, you can position the widget by dragging and dropping to the desired location. Remember to Save your changes.
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For the category page widget, you must first enable it via App Embeds → Category Code Widget.

For steps on how to add widgets again, visit the widgets steps above.
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To uninstall the Shopper Approved Reviews app, click the three dots (⋯) on the top far right of the app and select Uninstall.

If you need assistance at any point, our support team is here to help.
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When contacting Shopper Approved Support, please include:

📩 Contact Support: [email protected]
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💬 Live Chat: Available via the help icon in your Shopper Approved dashboard
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