Whether you’re new to Shopper Approved or an existing client, this article will guide you step-by-step through the app setup so you can collect and display verified store and product reviews.
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In this guide, you’ll learn how to:

Time needed for app setup: 15 minutes
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If you are an existing client, select "I'm an Existing Client".
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You will be prompted to login to your Shopper Approved account to select an existing site to connect.

If you are not seeing the site needed, you can click "Click here" at the bottom to add a new site not listed.

3. Select your plan type:

4. Approve the payment for installation.
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5. Continue the App setup.

If you are collecting both Store and Product Reviews, you'll want to set up your product feed first.
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Your Shopify product feed helps us link each customer purchase to the right product(s) so we can request accurate product reviews.
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Select "No" to the option about a third party.

Select the Shopify location from the dropdown.

Once you've generated your product feed, our support team will review the feed and map it to our system. If there is anything missing, we will reach out to ensure we have the correct data needed in order to collect reviews.

The Shopify product feed will be read automatically every week so any updates you make to your feed should automatically be ingested into our system on a weekly basis.
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If you are using a third party for your product feed such as GoDataFeed, a Google shopping feed, or other, you'll want to select "Yes" and then add the URL of your product feed.

Once your product feed is submitted, our support team will review the feed and map it to our system. If there is anything missing, we will reach out to ensure we get the correct data needed from you to collect reviews.
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Select the amount of days you would like for us to send the follow-up email. This allows for the products the customer has purchased to arrive before asking them for a review.

We suggest toggling this on to help customers leave more thoughtful reviews and increase your likelihood of getting Google-qualified feedback. You can also select the character limit so your reviews are even more lengthy.

Adding a logo gives your post fulfillment a more personal and branded look. We recommend a logo on a white or transparent background.

Now that your app is set up, you can customize your survey within the Shopper Approved dashboard.

Learn more about survey customizations.
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We highly recommend turning on "Email All" setting which allows us to send a follow-up email to all customers who checkout regardless if they leave an initial review after checkout.
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Learn more about the email all setting.
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Adding store and product review widgets to your website is a great way to showcase your collected reviews. Below you’ll find details about each widget you can add to your site. After creating the widgets through the app, you can place them anywhere you’d like on your Shopify site.

You can customize each of your widgets within your Shopper Approved dashboard. For some inspiration, check out our Style Guide.
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By enabling the company reviews page, a dedicated company reviews page will be created in your Shopify store, creating a new URL "/pages/reviews". Once you have collected some reviews, your store reviews will automatically appear on this page. You will want to create a reviews page link to direct customers to your reviews page.

You can view this page later by going to Online Store > Pages > Reviews within Shopify.
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Once you’ve collected enough reviews, it’s a good idea to add a dedicated “Reviews” link to your store making it easier for visitors to find your reviews page — and it can also help improve your visibility in Google search results.
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We recommend adding the link to your header, footer, or both so it’s easy for customers to access. You may, however, want to wait until you have several reviews before publishing the link publicly.
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To add the Reviews link:

The review seal block is automatically added to your Shopify store, where you can position it wherever you’d like. It’s commonly placed in the footer or header. By default, the Review Seal app block appears within Sections in the Footer area.
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To move the seal, drag the seal block to your preferred location in Shopify. You can show or hide the seal at any time using the eye icon. When visible, the seal will automatically appear after you’ve collected 10 store reviews. If you’d like to hide it until reviews are collected or adjust its position before it’s live, simply turn off visibility to preview and reposition it.
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Learn more about seal customizations and our new SVG seals.

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Displays a rotating carousel of recent store reviews.
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Rotating widgets are a great way to display some of your best reviews on your home page. You can select favorited reviews, 4- or 5- star reviews or 5-star only.
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To position the rotating store reviews widget, simply drag it to the section you would like. It's usually placed on the home page of your site.
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Learn more about rotating widget customization.

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Adds product rating and count below each product on collection/category pages. Stars will only appear for products that have reviews.
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To place the product review ratings and count on category pages, toggle on the category code widget from within the app.

The Product card selector is like the parent container/wrapper element of the product.

The Mount inside selector (relative to card) is like the child/inner element container that holds the product details (e.g. image, product title, product price) of the product card selector. The stars will be inserted inside this element, just after its last child element (e.g. product price).

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Learn more about category page display.
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Until you have collected product reviews, store reviews will show by default. You can change your settings in your dashboard, if you prefer not to display store reviews.
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To position the product reviews section, simply drag and drop the Product Review app block to the desired location.
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Product review ratings and count will appear once you’ve collected product reviews.
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We recommend placing the stars near the product name and price. To move them, open the Theme Editor, click the plus (+) icon to add a section, choose Apps → Product Review Stars, and position the block where you’d like it to appear.
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Learn more about product review customization.
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Now that your setup is complete, you can customize widgets and adjust settings to your liking!
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Now that your widgets have been created, you can preview and customize them even before collecting reviews.
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From within the Shopify app, you can navigate to each widget.

You can also get there from within the Shopper Approved dashboard, by going to Widgets → select the relevant widget to explore the available customization options.

For more guidance, see our Style Guide for design ideas and best practices.

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You can customize behavior in the Application Settings section of the app.

These options apply to the survey that appears right after a customer completes checkout.
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Toggle this setting on to keep your post-purchase survey active.

Require customers to leave a comment with their rating.

These settings control when a follow-up email gets sent to your customers asking them for a store and product review. Customers who have already left a store review have the option to rerate and leave more detailed comments. We recommend sending this email after a customer has received their order.

The post-fulfillment survey helps you collect product-specific reviews once customers have had time to experience what they purchased. Set how many days after order fulfillment the survey should be delivered.

Add your brand’s logo to your surveys for a polished, professional look. If you haven’t uploaded a logo yet, we recommend doing that soon. You can also update it at any time if you have a new logo. Your logo will appear on your follow-up surveys, giving them a personal touch and reinforcing your brand identity.

If you toggled on the reviews page during app set up, this should be toggled on. If you toggle this off, your reviews page should no longer display. Remember that you'll also need to remove the "Reviews" page link on your site.

Toggle this option on to automatically generate a Store Reviews Page on your site.
This page will update as new verified reviews are collected.

Here you can see your product review settings such as details on your latest product feed's last run date and product size. You can also view your feed or use an external feed other than a Shopify feed.
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You can also click on View Product Feed to see more details such as your feed history.

Once you’ve adjusted your settings, don't forget to Save.

If something isn’t displaying correctly or you’re having issues with survey collection or widgets, the Troubleshooting section in the Shopper Approved app gives you several built-in tools to help diagnose and resolve common issues.
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The Account Information panel provides key details about your Shopper Approved setup.

If you encounter checkout survey issues, you can enable Debugging Mode to help our support team identify and fix the problem.

To use Debug Mode safely:

Use these tools if something in your app seems out of sync or not displaying correctly.

If app features seem disabled, missing, or out of sync from what you have paid for, click to refresh your entitlements from your current plan. Click Resync now to update.
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If your widgets seem out of sync or your recent widget customizations are not displaying, click Resync now.

Reloads the checkout survey if it’s stuck on "loading" or missing customization changes.

Removes old or unused metafields to prevent conflicts.

Place a test order to confirm that your survey is populating correctly and leave a review via the survey to ensure reviews are submitted properly.
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Learn more about placing test orders.

To get the most out of your service with us we highly recommend you review our Best Practices and recommendations. This includes things like customizing your survey, styling widgets, adding an About Us section to display and help with SEO and much more.
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​Best Practices and Recommendations

If you update to a new Shopify theme at any time, you will need to add our review widgets again.
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Start by selecting the new theme you would like to add the widgets to. Within your Shopify dashboard, select Online Store → Themes → select your theme → Customize which will open the Theme Editor.
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Navigate to the page you would like to add the review widget to.
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Add a section, select Apps, and select the widget to display.

How do they add category stars to a new preview theme if they are using the app?

If you need assistance at any point, our support team is here to help.
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When contacting Shopper Approved Support, please include:

📩 Contact Support: [email protected]
💬 Live Chat: Available via the help icon in your Shopper Approved dashboard
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