Shopper Approved sends post-fulfillment survey invitation emails on behalf of merchants by default. With our Attentive integration, merchants can choose to take over the sending of these emails from their own Attentive account — using their brand voice, design system, and existing subscriber data — while Shopper Approved continues to power the survey itself and record the responses.
How the Integration Works
When a customer becomes eligible for a post-fulfillment survey, Shopper Approved fires a triggering event into Attentive. This event carries everything the email needs — most importantly the unique, customer-specific survey link. The merchant's Attentive journey listens for this event and sends a custom-branded email or text populated with those event variables.
Why this matters The survey link in each event is unique to the customer and order. The link is what ties a click back to the right feedback record in Shopper Approved. If this link is hardcoded or stripped, no responses will be recorded and the integration will not function. |
Enable Attentive to send the survey link
Follow the instructions here to integrate your Attentive account with Shopper Approved. When signed in to your Shopper Approved account, head to the Attentive landing page in our App Marketplace. Enable Attentive to manage the Post Fulfillment surveys:
Important Notes:
You must create the post-fulfillment survey request journey before enabling Attentive to manage the survey. See our guide here.
If your Attentive account is SMS only, enabling Attentive to manage the survey means no email will be sent to your customers. They will receive a text only.
Only one party can be in charge of sending the survey at a time.
If there are any pending surveys, they will be sent according to which party was in charge at the time the reviewer became eligible to receive a post-fulfillment survey.
If your Shopper Approved account is integrated with Attentive but you want Shopper Approved to manage the post-fulfillment surveys, you can still use Attentive with Shopper Approved in other ways- like setting up journeys to automatically respond to new reviews.