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Importing Reviews
Importing product reviews from another review platform into Shopper Approved
Importing product reviews from another review platform into Shopper Approved
Jordan Neuenschwander avatar
Written by Jordan Neuenschwander
Updated over a week ago

When to import product reviews

Reviews are usually imported when using our service for the first time, or when switching back to Shopper Approved from a different review platform. Reviews are imported so you don't lose out on what you've already collected and to help provide a jump-start on your review collection.

Requirements for importing product reviews

  • Only product reviews can be imported. Shopper Approved does not offer the ability for seller reviews to be imported at this time.

  • Reviews must be collected from another review management platform such as Yotpo, TrustPilot, Power Ratings, Reseller Ratings, etc.

  • Content License Agreement (CLA) reviewed and signed verifying you have ownership over the reviews and that Shopper Approved has permission to import. The CLA also releases Shopper Approved from liability if any conflicts happen due to us using your previous reviews. We absolutely cannot import reviews without first having the CLA signed for liability reasons. If you need a copy of our CLA please reach out to your dedicated onboarding specialists. If you have not been assigned an onboarding specialist, please contact our dedicated support team at [email protected].

  • Product review import file of your past product reviews in the proper format. We are not allowed to alter the file before importing it, so if any changes to the file are needed we will reach back out to you and let you know what will need to be changed. After you have made the necessary changes, you can resend us the file and we can upload it for you. (see below for formatting guidelines).

Product review Import file - formatting guidelines


  • Review Date (in the format of MM/DD/YYYY)

  • Product Rating (on a scale of 1-5)

  • Review Comment

  • Customer Name

  • Product ID (must match the product ID on your product feed)

  • Product Name


  • Product URL

  • Product Image URL

  • Order Number

  • Customer Email

  • Review Title

  • Uploaded Media (customer images attached to the review)

  • Company Response (replies you've made to the customer's review)

Please see here for an example import file template.

Note: without a comment, the review will only count in our system and not towards Google. Without a customer name, the review will show as “Anonymous Customer” which may cause Google to ignore the review. Product URL and image URL are recommended to ensure proper syndication to Google.


What to do if you notice issues with the reviews after we have imported them

If you notice any issues, please reach out to your dedicated onboarding specialist. If you have not been assigned an onboarding specialist please reach out to our dedicated support team at [email protected] with detailed information about the issue you're having. We will look into the issue and either resolve the issue on our side if it is something caused by our system, or we will let you know what changes will need to be made to the file so that we can remove and re-import the reviews.

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