When to import reviews

We usually import reviews when you are either using our service for the first time or switching back to us from a different review platform. We import reviews so that you don’t lose out on any reviews that you have already collected just because you started using our service, and to give you a jumpstart. As long as the reviews are from another 3rd party review management service such as Yotpo, TrustPilot, Power Reviews, Reseller Ratings, etc., and you have ownership of the reviews, we can upload the reviews to our system.

What we need in order to import your reviews

The most important prerequisite to importing reviews is the Content Licensing Agreement, hereto referred to as the CLA. The CLA is you stating that we have permission to host your reviews, that you have ownership of the reviews, and it also releases us from liability if any conflicts happen due to us using your previous reviews. We absolutely can not import reviews without first having the CLA signed for liability reasons. 

The other thing we need is the review file in proper format. We are not allowed to alter the file before importing it, so if any changes to the file are needed we will reach back out to you and let you know what will need to be changed. After you have made the necessary changes, you can resend us the file and we can upload it for you.

Import file requirements

In order to import merchant reviews, the file is required to contain an overall experience rating on a scale of 1-5, and a review date in the format of MM/DD/YYYY. The comment and name are strongly recommended as well. Without a comment the review would only count in our system and not towards Google, and without a name all reviews would show as “anonymous customer” which may cause Google to ignore the reviews.

Product reviews have the same requirements as merchant reviews in addition to a product id, product name, product url, and product image url. The product url and image url are required by Google in order for them to match the reviews properly, which is why require them as well.

Other fields

Here are some other fields that you might want to include in the file.

  • Review header. This is the review title, usually a short summary that the customer has typed about their review.
  • Public comment. This is a comment that you had left on the review within your previous review platform. 
  • Additional rating fields. This can be things like likelihood to recommend, likelihood to rebuy, satisfaction with customer service, etc.
  • Order id. This is completely optional and is only used so that you can tie the review that was imported back to an order in your system.


What to do if you notice issues with the reviews after we have imported them

If you notice any issues, please reach out to support@shopperapproved.com with detailed information of the issue that you see. We will look into the issue and either resolve the issue on our side if it is something caused by our system or we will let you know what changes will need to be made to the file so that we can remove and re-import the reviews.

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