Adding "About Us" Content

Why "About Us" matters and where it displays

Brittnee Tensmeyer avatar
Written by Brittnee Tensmeyer
Updated over a week ago

Why should I add "About Us" content?

The "About Us" feature allows you to tell customers who visit our Featured Directory and/or view your individual review pages who you are and why they should buy from you.

We will include this content on your Certificate page as well:

The Shopper Approved Certificate is one of the pages searchable online that will display your reviews. The listing for your Certificate page will be able to display a star rating like this:

This can have a great impact on your traffic and conversion rate, so let's take a look at how to write your "About Us" content and how it can impact your SEO.

First, where do I add the content?

Log in to the Shopper Approved dashboard and navigate to the drop-down menu> Review Tools> Certificate Options:

On that page you'll find the text box anxiously awaiting your beautiful content:

Next, what should my "About Us" say?

If your "About Us" content is unique, that will keep our Certificate page from being devalued with regards to SEO. Please see this article for a template and best practices:

How do I get my Certificate page to rank high in organic search?

Your Certificate page will have a backlink to your website built-in. You can add additional text links (or backlinks) to the content. This will help you with SEO (Search Engine Optimization). The best way to put your best foot forward is to take some time to make your "About Us" content as positive, unique, and professional as possible.

We also strongly recommend placing our assets on your pages, such as a Seal or a Reviews Page Widget, as those are both backlinked to your Certificate page. Creating a web of backlinks, especially with a source with a high Domain Authority like Shopper Approved, will positively affect the ranking of your Certificate page in organic search results.

Below is an example of a featured snippet powered by the Shopper Approved About Us copy:


Did this answer your question?