Essentially, Bing and Yahoo seller ads work the same way as Google ads. Seller ratings are automated extensions that display your business rating and reviews to show what people are saying about your business. Potential customers will be able to see your star rating and reviews from third-party review aggregators such as Shopper Approved.

Bing and Yahoo don't use JSON-LD schema which is the method we use to inject schema code for organic stars to be picked up in search results. Organic listings are not possible on these platforms since they do not accept JSON-LD schema. At this time, only paid seller ads can display ratings and reviews. For Bing, you can learn more about structured snippets here.

Shopper Approved has an agreement with Bing to get sars in paid ads and this works the same way as Google. Bing requires 30 full survey reviews, within 12 months with a 3.5 star rating or higher. Please reference this article on Bing seller rating requirements.

To qualify for stars in paid ads, you must have a search campaign set up for your business and have text ads enabled. Bing users can install the review extension to get stars in ads. Here is an article on the Bing review extension.
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If you are experiencing any issues with your Bing ads, please contact their support team here: http://advertise.bingads.microsoft.com/en-us/bing-ads-support

Yahoo's ad networks are supported by Verizon Media. If you are experiencing any issues with your Yahoo Ads, please contact their support team here: https://www.verizondigitalmedia.com/our-company/customer-support/

Please contact our dedicated support team at [email protected] if you have any questions about the information provided in this article.